HELLO KITTY TOPSHOP POP UP SHOP








In 2017 I organised a Hello Kitty pop-up shop at Topshop’s London Flagship store on Oxford Street. The two-week pop-up was extended by a week due to popular demand and was the second of its kind. The first being Christmas 2016 which was focused around Hello Kitty Retro products

Terence Shek and I created a six-piece apparel collection which was available in-store, alongside accessories including a phone case, notebook, mug and keyring, which could all be personalised. 

This was the first time anyone could buy Hello Kitty Gang merchandise after months of the brand seeding to influencers. We also used this as the launch of our collaboration with Punky Pins, who went on to create more styles, all selling out shortly after launch.

Activation: 
Shop agreement & set up 
Product design
Photoshoot 
Stand design 
PR 

Models:
Georgia Bronte
Karen Luong
Amina Said

Featured in HypeBae, Metro, Timeout, NYLON and various Licensing press.


No comments:

Post a Comment

Instagram